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Our Principles

The Basebase Way

These are the principles we return to when we design. They are not prescriptions; they orient.

01.Data at the Core

The name "Basebase" means the base layer of data. We think with data-forward designs. We start with the data, and build with data transformations. We assume more agents will transform data than humans will view the results. Data first, interfaces follow.

02.Systems of Habit

We strive to be the system of habit. Our interfaces and interactions delight users. They come back for more. They share with co-workers. We do not need to be the system of record.

03.Better Together

We are useful for one person. We design to be even more useful for a team of people. The shared data provides shared context. Shared context creates alignment. Teams of people and agents can align and act together. We build trust by surfacing data: who made changes, when, with what context. We allow annotation and debate.

04.Tell and Show

Narrative and visuals are both first-class. Text explains why. Interactive views show what. Each is powerful alone. Together they clarify even faster. They refer to and reinforce each other. We encourage habit by telling and showing together.

05.Compose Data, Views, and Behaviors

We believe in composability over monoliths. We build in three distinct parts: data at the core, views into the data, and behaviors that transform data. Then we snap them together. Users and agents can more quickly assemble, swap, and adapt components.

06.Encourage Evolution

Helpful changes are easy to make and easy to spread. A single user can refine their view, improve their workflow, or change behaviors in their scope. Improvements compound. Bottom-up emergence informs top-down rollouts.

07.Scoped Rights

Action on behalf of others is done with minimal rights. When an agent acts, it holds only the permissions it requires, for the minimum amount of time. Delegation narrows rights further.

08.Visibility and Review

Reversibility when possible. Immutable logs even when not. Actions by humans or agents are recorded. Transparency enhances trust.

In this way we change the way of work.